Approach
Ochre Way helps leaders turn complexity into clear direction and coordinated execution.
The work sits at the intersection of strategy, operations, and communications. Engagements clarify priorities, align stakeholders, and build the structures and narratives that help teams move from intent to action. Typical outcomes include faster decision-making, more consistent communication, and stronger follow-through across functions.
Methods draw from systems thinking, qualitative research, and neuroscience-informed change practice, with an environmental lens when sustainability and risk are central to the work.
Option A (cleanest): Add a single section called “EXAMPLE DELIVERABLES” and remove the list from “CLARIFYING DOCUMENTS”
This keeps each card parallel in length and function.
APPROACH
Ochre Way helps leaders turn complexity into clear direction and coordinated execution.
The work sits at the intersection of strategy, operations, and communications. Engagements clarify priorities, align stakeholders, and build the structures and narratives that help teams move from intent to action. Typical outcomes include faster decision-making, more consistent communication, and stronger follow-through across functions.
Methods draw from systems thinking, qualitative research, and neuroscience-informed change practice, with an environmental lens when sustainability and risk are central to the work.
CLARIFYING DOCUMENTS
Translating insight into tools that accelerate progress.
Clarifying documents turn complex inputs into shared reference points leaders can use. They reduce churn, support consistent decisions, and help teams coordinate action across functions.
NEUROSCIENCE-INFORMED CHANGE
Design for how people actually process change.
Neuroscience is used as a practical guide for pacing, attention, and trust: how much change a system can absorb, how to communicate under uncertainty, and what conditions support clarity and sustained momentum.
NARRATIVE STRATEGY
A clear story that supports coordinated action.
Narrative work clarifies what is changing, why it matters, and what people are being asked to do. It surfaces the informal narratives shaping culture and builds language leaders can use consistently across audiences.
SUSTAINABILITY AND RESILIENCE
Long-horizon thinking grounded in real risk.
Sustainability is used as a planning lens for resilience, ethics, and long-term performance. The work connects environmental goals to governance, role design, and communication so commitments translate into decisions and durable operating practices.
EXAMPLE DELIVERABLES
Strategy briefs and operating roadmaps
Governance and decision frameworks
Role profiles, transition guides, and knowledge-transfer plans
Stakeholder strategies and communication plans
Benchmarking, diagnostics, and synthesis reports
Sustainability-informed risk and resilience roadmaps
Clarifying Documents
Translating insight into tools that accelerate progress.
Clarifying documents translate complex inputs into shared reference points leaders can act on. They create alignment, reduce churn, and enable consistent decisions across teams.
Deliverables commonly include:
Strategy briefs and operating roadmaps
Governance and decision frameworks
Role profiles, transition guides, and knowledge-transfer plans
Stakeholder strategies and communication plans
Benchmarking, diagnostics, and synthesis reports
Sustainability-informed risk and resilience roadmaps
Each deliverable is co-developed with clients and designed for real use, not shelfware.
Neuroscience-Informed Change
Design for how people actually process change.
Neuroscience is used as a practical guide for pacing, attention, and trust: how much change a system can absorb, how to communicate under uncertainty, and what conditions help teams stay engaged. The goal is better adoption, less noise, and steadier execution.
Narrative Strategy
A clear story that supports coordinated action.
Narrative work clarifies what is changing, why it matters, and what people are being asked to do. It surfaces the informal narratives already shaping culture, then builds language leaders can use consistently across audiences to reduce ambiguity and strengthen alignment.
STRATEGY AND OPERATING CADENCE
Make priorities actionable and keep the work moving.
Support includes strategic planning, operating models, governance and decision rights, execution roadmaps, role clarity, and leadership alignment. The goal is a practical cadence for decisions, communication, and delivery.
STAKEHOLDER ALIGNMENT AND STRATEGIC COMMUNICATIONS
Build shared understanding across leaders, teams, and external partners.
Work includes stakeholder mapping, message architecture, executive and internal communications, change narratives, and communication plans that support adoption, trust, and momentum.
CHANGE AND TRANSITION ENABLEMENT
Help organizations navigate succession, restructuring, and large-scale change.
Support includes transition planning, knowledge transfer, change readiness, manager toolkits, and leader coaching to stabilize performance during disruption.
SUSTAINABILITY AND LONG-HORIZON RESILIENCE
Connect environmental risk and responsibility to strategy and operating reality.
Work integrates sustainability with governance, role design, culture, and communication so goals are measurable, owned, and built into how the organization runs.
CLARIFYING DOCUMENTS
Tools that make strategy usable.
Clarifying documents translate complex inputs into shared reference points leaders can act on. They create alignment, reduce churn, and enable consistent decisions across teams.
Deliverables commonly include:
Strategy briefs and operating roadmaps
Governance and decision frameworks
Role profiles, transition guides, and knowledge-transfer plans
Stakeholder strategies and communication plans
Benchmarking, diagnostics, and synthesis reports
Sustainability-informed risk and resilience roadmaps
Each deliverable is co-developed with clients and designed for real use, not shelfware.
NEUROSCIENCE-INFORMED CHANGE
Design for how people actually process change.
Neuroscience is used as a practical guide for pacing, attention, and trust: how much change a system can absorb, how to communicate under uncertainty, and what conditions help teams stay engaged. The goal is better adoption, less noise, and steadier execution.
NARRATIVE STRATEGY
A clear story that supports coordinated action.
Narrative work clarifies what is changing, why it matters, and what people are being asked to do. It surfaces the informal narratives already shaping culture, then builds language leaders can use consistently across audiences to reduce ambiguity and strengthen alignment.
Kate Carman
FOUNDER & PRINCIPAL
OVERVIEW
Kate Carman is a strategy, operations, and communications leader with two decades of experience helping organizations navigate high-stakes change. She translates executive priorities and stakeholder input into practical plans, decision frameworks, and communication that improves alignment and follow-through.
She has partnered with Fortune 500 companies, federal agencies, regional governments, startups, and mission-driven organizations on enterprise transformation, succession and continuity planning, leadership development, and strategic communications.
How she works
Kate combines structured strategy with strong context-reading. Her approach integrates systems thinking, qualitative research, and neuroscience-informed change practice to identify patterns, clarify priorities, and support decision-making under pressure.
Clients rely on her to bring cohesion across functions by producing usable artifacts, establishing operating cadence, and aligning leaders around clear messages and decision rights.
Experience
Before founding Ochre Way, Kate worked at Korn Ferry and Sapere Consulting, where she led leadership and change engagements, supported global executive programs, and helped expand emerging service areas.
Earlier in her career, she worked in sustainability and organizational development, including helping transition her family’s ranch into a direct-to-consumer grass-fed beef operation in the Pacific Northwest. She began her career at Human Rights Watch, coordinating across distributed teams and supporting research and reporting on arms use and civilian harm.
Education and certifications
Kate holds a Master of Environmental Management from the Yale School of the Environment, focused on sustainable business, innovation, and environmental history, and a BA in English and Political Science from Oregon State University, summa cum laude.
Certifications include Brain-Based Coaching (NeuroLeadership Institute), Prosci Change Management, and Korn Ferry Leadership Architecture.